A logo in marketing is the cherry on top of the cake. The logo is the most important component of the brand’s visual vision. This is the basis of individual style and the first thing that the audience will see and remember. Creating a company logo is a real art. Each logo should have a logical explanation, its own little story about why it is like this and what idea it conveys. Copying ideas from successful brands is not the best solution. But it’s still worth paying attention to the strengths.
Often, people who start their own business underestimate a logo’s meaning and are in no hurry to create a unique company’s unique presentation. They also postpone developing the promotional media design and start working on their creation only after the formation of a certain number of potential buyers. This flawed approach can damage any firm and delay its development.
Examples of Recognizable Companies
There are several simples but at the same time unique logos that are known to all inhabitants of the planet. Pepsi, Coca-Cola, Siemens, Starbucks are examples of the right approach to logo design. When you mention them, you get a clear idea of the successful performance of brands. The secret of this success lies in the fact that these titans of business spend several million dollars a year to maintain the brand’s reputation.
For example, kids can easily recognize the McDonalds sign because of the logo because they cannot read the chain’s name on the sign. The perception of an adult is slightly different from that of a child. Professional logo designers take into account all the peculiarities of the potential client’s subconscious.
A good logo is
Surely, you have noticed more than once that some companies have a logo and style that look beautiful and harmonious, while others have something wrong – some kind of absurdity.
So a quality logo is:
- Remembered at first sight
- Easily recognizable on any media and in any size
- Creates trust and admiration in people
- It fully reflects the character of the brand.
Finding an idea for a brand logo is only part of a responsible job. For its successful implementation, it is necessary to combine all the components of a high-quality logo. Before building a brand begins, you need to ask and get intelligible answers to the following questions:
“Who is the client?”
“Who is the target audience?”
“What do you need to get in the end?”
The creation of a logo should organically grow from the answers to these questions. The brand name should reflect the company’s philosophy and evoke the correct associations associated with a particular brand in consumers. This is the only way they can remember it and distinguish it from competitors.
Of course, all these rules are just the basics. Also, many other factors affect the audience’s perception of the logo and image in general. The logo is not just a graphic symbol: it is the company’s essence, its image. Companies spend millions of dollars building their branding, and a logo helps to translate whatever marketers have to send into the minds of customers.
BastikoIT professionals
A logo designed by professionals will work for the benefit of your company around the clock. It will help attract new customers, increase their trust and loyalty to the brand. Need proof? Remember how you are in a store, purchasing an already tested product, peering at the packaging in search of a familiar logo.
Makes the right choice by contacting us, and in a few days, you will see the ready-made layouts of the logo options.
The whole range of services for the embodiment of the external design of the company’s style is a step-by-step work on each process, which includes:
– Competent preparation of technical specifications, installation and formulation of the exact scope of work and terms with the customer;
– Study of the type of activity and the specifics of the company;
– Creation of sketches, drawings of future style elements, discussion of them with the customer;
– Work on layouts, layout and embodiment of all style elements.
In total, we are ready to spend from 3 to 15 days on these processes.
In fact, the logo is the starting point for creating complex marketing interactions between the company and the client. It remains only to choose which version of the logo design you like the most – and wait until, finally, you become the proud owner of your own unique logo that will decorate your business cards, will show off on the website and corporate attributes.
Whether you need a website logo design or completely develop a corporate identity – you need to place an order.